We give a review on the best explainer video examples to watch before considering your own explainer video project this year.
Explainer videos are like magnets for attention. Colorful visuals and interesting stories keep viewers glued to the screen, making learning or discovering new things like an adventure.
In this article, we’ll explore the world of explainer videos and reveal how they can efficiently convey your brand’s story and capture your audience’s attention.
Discover the best explainer video examples and gain valuable insights for your video marketing strategies.
Why is an Explainer Video Important?
Increases your conversion rate
Data show that landing pages featuring explainer videos have an 86% higher conversion rate. For instance, Dropbox has used just one animated explainer video to go from 0 to 100 million users.
Moreover, 72% of businesses believe explainer videos have improved their conversion rate.
Provides better explanations of the ins and outs of your service/product
For instance, 97 percent of marketers say videos help users better understand their product. In addition, 47% of brands confirmed that explainer videos helped reduce user support requests. These videos can be a great way to educate a broader audience.
Significantly boosts engagement
Google loves and prioritizes video content, so from an organic search standpoint, video outperforms other types of content. Explainer videos addressing your audience’s concerns do a great job of meeting search intent and fostering engagement.
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Find the right type of video to meet your video marketing goals and get an instant estimate of its cost.
Top 6 Amazing Website Explainer Video Examples To Bookmark
1. Dropbox
Average Pricing: Starts at $5000
Explainer Type: Animated
What Makes It Stand Out: In our digital age, the average person has at least two to three devices, and keeping track of all files can thus be a pain.
This explainer video for a business describes a common problem the average internet user can relate to. Their animated explainer video managed to increase brand awareness and generate leads by combining animated elements with their video script.
Use our VidiFit Quiz and discover the ideal video type tailored to your goals.
Find an estimate for your video project in minutes.
Find the right type of video to meet your marketing goals and get an instant estimate of its cost.
2. HubSpot
Explainer Type: Animated
What Makes It Stand Out: Artificial intelligence is the future. But only a few people truly understand what it is. HubSpot paints a beautiful picture of a world where AI and humans work together to make life easier.
HubSpot’s explainer video is smooth sailing because it uses animations to illustrate the bright future that AI promises.
3. Spotify Anchor
Explainer Type: Animated
What Makes It Stand Out: Spotify is one of Vidico’s significant clients, and Spotify Anchor’s video explains how podcasters can leverage Spotify’s anonymous audience data to improve new episodes.
It is one of the best animated explainer video examples demonstrating the platform’s features and how they help you gain insights into and best serve the global audience.
We also share tips to leverage, make the most of the app, and grow your podcast business. Our client loved how drag-and-drop animation became engaging and visually appealing.
4. Sisense
Explainer Type: Animated
What Makes It Stand Out: Building a meaningful and beautiful data dashboard for your business can be difficult. Vidico’s explainer video for Sisense highlights the software’s advanced tools.
Our talented team shows how Sisense can manage your business data through analytics, music, and visuals.
5. Airwallex
Explainer Type: Brand Animation
What Makes It Stand Out: Online shopping has become commonplace. What’s challenging, though, is access to payment platforms.
Airwallex’s video is one of the best explainer video examples from Vidico. It shows how it makes it easier for companies to send and receive money worldwide.
Unlike live-action explainer videos with human interaction, an animated video explainer for Airwallex explains the product using animation from the beginning to ensure that it grabs the viewer’s attention and explains key features.
6. AllTrails Pro
Explainer Type: Animated Explainer Video
What Makes It Stand Out: AllTrails is a mobile fitness and travel app for outdoor recreational activities. In a partnership with Vidico, Alltrails Pro wants a video that introduces the platform’s pro version and prompts users to upgrade.
Our professional animators created amazing explainer videos for AllTrails Pro using 2D animation modernized with impressive animation and visual storytelling.
What is an Explainer Video?
An explainer video is a short promotional video highlighting essential information and communicating the value of a brand’s products or services. It generates or heightens product knowledge and experience to help customers purchase.
Vidico can make a great explainer video for your company’s product and service. Most businesses use animated explainer videos as a marketing strategy to increase brand awareness, conversion rates, sales, and engagement with potential customers.
With Vidico, you can work with talented and expert teams and fully manage workflow at an affordable price. Take our VidiFit Quiz for a clear pricing range for your animated explainer videos.
2. HubSpot
Explainer Type: Animated
What Makes It Stand Out: Artificial intelligence is the future. But only a few people truly understand what it is. HubSpot paints a beautiful picture of a world where AI and humans work together to make life easier.
HubSpot’s explainer video is smooth sailing because it uses animations to illustrate the bright future that AI promises.
3. Spotify Anchor
Explainer Type: Animated
What Makes It Stand Out: Spotify is one of Vidico’s significant clients, and Spotify Anchor’s video explains how podcasters can leverage Spotify’s anonymous audience data to improve new episodes.
It is one of the best animated explainer video examples demonstrating the platform’s features and how they help you gain insights into and best serve the global audience.
We also share tips to leverage, make the most of the app, and grow your podcast business. Our client loved how drag-and-drop animation became engaging and visually appealing.